CV

Digital Marketing Consultant @ IT-Compass

2024 – 2025
Haarlem, the Netherlands

• Provide strategic consulting to Western Europe-based (mostly, Netherlands-based) businesses and startups, focusing on digital transformation, AI-integration, market positioning, branding and growth strategies.

Strategy & Business Development Consultant (Contractor) @ TRUE dsgn

2023 – 2025
Lisbon, Portugal / Kyiv, Ukraine

• Manage and consult a portfolio of key Ukrainian clients, providing ongoing strategic guidance to ensure their continued success.
• Spearhead business development efforts to acquire new partnerships in both Ukraine and the broader European market, expanding the agency’s international footprint.
• Lead and contribute to pro bono projects aimed at supporting Ukrainian resistance efforts and amplifying the impact of vital social initiatives within the country.

Head of Marketing @ Expatrix

2022 – 2023
Amsterdam, the Netherlands

• Spearheaded a complete company rebrand, redefining the brand identity and shaping market positioning.
• Architected and implemented the company’s first marketing pipeline from the ground up, establishing a systematic process for client acquisition and lead generation.
• Developed foundational marketing strategies to build brand presence on different markets.

Head of Digital Production @ Creative Beast

2017 – 2021
Kyiv, Ukraine

• Developed and launched dozens of websites for a diverse client base, with a primary focus on socially impactful projects, NGOs, and cultural organizations.
• Spearheaded the digital strategy and web development for the Plan B festival, a major cross-cultural event in Kharkiv focused on humanism, creativity, and social engagement.
• Created a dynamic online platform for the festival to promote its diverse program, including a music stage and an indie-game exhibition, successfully engaging young, socially conscious creatives across Ukraine.

Creative Director @ Bureau of Social Communications

2010 – 2022
Kyiv, Ukraine

• Directed and executed over 100 comprehensive marketing projects for a diverse portfolio of 30+ international and local clients, including Tez Tour.
• Conceptualized and launched the largest online travel community in Ukraine for TezTour, significantly boosting brand engagement and customer loyalty.
• Successfully managed high-stakes political campaigns by developing impactful communication strategies to shape public opinion.
• Orchestrated large-scale sporting and music events, overseeing all aspects from creative direction to promotion and final execution.

Digital Strategist @ Advanter group / Webmart

2009
Kyiv, Ukraine

• Developed and executed digital strategies to drive sustainable traffic and acquire early adopters for a portfolio of internet projects.
• Generated crucial user data and performance insights from project test-launches, directly contributing to the company’s core expertise in internet marketing.
• Played a key role in solidifying Advanter Group’s position as a leading authority in the digital marketing landscape through successful project analysis.

PR Manager @ Clever Group

2008 – 2009
Kyiv, Ukraine

• Managed the PR account for Kyivstar, Ukraine’s largest mobile operator, serving as the dedicated manager for its youth-focused brand, Djuice.
• Led PR and media coverage initiatives for major brand activations, including high-profile music festivals, concerts, and national sports and videography competitions.
• Developed and executed communication strategies specifically tailored to a youth demographic to enhance brand visibility and engagement.

Marketing Manager @ Armstreet

2006 – 2007
Kharkiv, Ukraine / Wisconsin, USA

• Played a foundational role in the company’s launch, establishing the initial brand identity, building the e-commerce website, and pioneering multi-platform marketing activities.
• Transitioned into a business analytics capacity to drive operational efficiency as the company grew.
• Automated and streamlined key internal processes, including client management, sales pipelines, logistics, and marketing, significantly improving business scalability.

Marketing Strategist @ Nezabarom

2005 – 2006
Kharkiv, Ukraine

• Managed the year-round online community for Kazantip, one of Eastern Europe’s most prominent electronic dance music festivals, fostering engagement with a large international audience.
• Directed online media relations and secured strategic digital partnerships to expand the festival’s global reach and visibility.
• Contributed to the festival’s digital presence through hands-on art, programming, and design for its series of websites.

Minister of Kazantip Republic @ Kazantip

2003 – 2005
Crimea, Ukraine

• Managed the year-round online community for Kazantip, one of Eastern Europe’s most prominent electronic dance music festivals, fostering engagement with a large international audience.
• Directed online media relations and secured strategic digital partnerships to expand the festival’s global reach and visibility.
• Contributed to the festival’s digital presence through hands-on art, programming, and design for its series of websites.